Aswan Branch monthly patient rate
32,000to86,000
+168.75% growth since January 2025
Healthcare marketing × digital marketing × media production
I grow healthcare brands through strategy and media production.
Healthcare Marketing Specialist with 5+ years of experience in digital marketing, patient acquisition and end-to-end media production for hospitals, clinics and public healthcare organizations.
0video views scaled
0monthly patients reached
0strategic contracts
Aswan, Egypt · Available on-site or remotely
Open to healthcare marketing, digital marketing & media production roles
Operational growth
+168.75%
patient utilization
Creative engine
200+
digital assets / month
Healthcare marketing strategy✦Patient acquisition✦Medical content systems✦Creative direction✦Documentary production✦Podcast & social video✦Remote collaboration✦
Healthcare marketing strategy✦Patient acquisition✦Medical content systems✦Creative direction✦Documentary production✦Podcast & social video✦Remote collaboration✦
Proof, not promises
Healthcare marketing backed by operational outcomes.
From market strategy and patient acquisition to scripting, filming, editing and distribution, every initiative connects creative execution with service utilization, audience action and institutional trust.
Digital reach
0growth in video viewsCommunity response
0growth in content interactionsInbound conversion
0growth in direct messagesBusiness development
0sponsorships securedProduction leadership
0podcast episodes in 30 daysInteractive performance lab
See how strategy moved the numbers.
Jan 2025 — Present
EHA Aswan Branch
A branch-wide digital and operational transformation across 9 hospitals and 92 healthcare units.
Patient volume32K → 86Kmonthly service utilization
Growth upliftLog scale keeps very different growth rates comparable.
Case dataSelected case studies
Strategy, creative and execution — end to end.
Open each case to inspect the business challenge, strategic response, performance evidence, campaign visuals and live platform links.
01 · Institutional growth
EHA Aswan Branch Transformation
Unified brand systems, cinematic content and conversion-led service promotion across 101 facilities.
02 · Hospital positioning
Aswan Specialized Hospital
Localized specialty marketing that turned digital attention into clinical volume.
03 · Patient acquisition
Al-Masallah Growth Engine
A 16-month funnel connecting clinical storytelling with appointments and capacity.
04 · Media system
Ramadan Be-Seha Podcast
Thirty evidence-based episodes produced daily by a five-person in-house team.
05 · Human-centric storytelling
“Why Continue?” Documentary
Reframing a large healthcare institution through the emotional reality of ICU teams.
Professional experience
Healthcare expertise. Marketing strategy. Production capability.
2025 — Present
Egypt Healthcare Authority · Aswan
Marketing Manager
Directing healthcare marketing and media production across 9 hospitals and 92 healthcare units, connecting patient acquisition, medical storytelling, social performance and institutional communication.
- 200+ digital assets managed monthly
- 6 medical documentaries and a 30-episode podcast
- End-to-end creative direction, filming, editing and platform distribution
- 40+ private-sector contracts and 20+ sponsorships
2023 — 2024
Egypt Healthcare Authority · Aswan
Marketing Specialist
Developed integrated campaigns for Universal Health Coverage, managed digital platforms and created visual and video content informed by KPI reporting.
- 8 targeted campaigns from concept to delivery
- 25% patient influx and 20% departmental revenue growth
- 30% increase in social engagement
- 8+ workshops for internal teams
2022
Al Masala Hospital · Aswan
Marketing Specialist
Led campaign execution, visual production, community outreach and team development for a hospital growth agenda.
- 25% patient influx increase
- 10% hospital revenue growth
- 6 healthcare campaigns and 3 offline events
- 4+ internal workshops
Media production capability
From healthcare strategy to finished media.
Concept development, evidence-based scripting, creative direction, camera, photography, lighting, audio, editing, color grading, platform packaging and performance iteration — delivered through one agile in-house or remote workflow.
6short medical documentaries
30podcast episodes
5multidisciplinary team members
700K+views in 30 days
Watch the work on its original platform
Every card opens the live LinkedIn or Facebook post in a new tab.
Visual archive
Campaigns, finished media and production craft.
How I create value
One specialist across the healthcare growth and content pipeline.
Healthcare marketing strategy
Market diagnosis, service-line prioritization, positioning, campaign architecture, content planning and KPI design.
Patient acquisition & growth
Audience segmentation, conversion-led messaging, service promotion, calls to action, inquiries and patient-funnel optimization.
Medical content & storytelling
Evidence-based scripting, clinical accuracy, editorial systems, human-centered narratives, documentaries and podcasts.
Media production
Creative direction, videography, photography, multi-camera production, lighting, sound, editing and color grading.
Distribution & performance
Platform packaging, social publishing, short-form repurposing, CTA optimization, analytics and creative iteration.
Remote creative operations
Virtual strategy sessions, cloud-based planning, asynchronous approvals, stakeholder reporting and distributed production workflows.
Events & field activation
Healthcare brands experienced in the real world.
Three distinct event activations, each separated into its own story with full-size photography, field execution and verified platform video links.
01 · Medical tourism activation
Abu Simbel Sun Festival — Event 1
Booth branding, visitor engagement, medical-tourism visibility and field documentation.
02 · Public engagement activation
Abu Simbel Sun Festival — Event 2
Travel-clinic check-ups, multilingual awareness, interactive engagement and medical-tourism promotion.
03 · Emergency communications
SAQR 145 Maneuver
Field medical readiness, communication coordination, public awareness and visual documentation.
Education
Science and business in one profile.
2022 — 2025
MBA — Marketing
Arab Academy for Science, Technology & Maritime Transport
2015 — 2020
Bachelor’s — Clinical Pharmacy
Asyut University
Available on-site or remotely
Need a healthcare marketer who can also produce the media?
I am open to healthcare marketing specialist and manager roles, medical content and media production projects, hospital growth assignments, consulting collaborations and remote opportunities with healthcare organizations and agencies.